Your Consumers tend to buy products along others. We discover the AFFINITY that a determined product, or product´s family have with other products or families. We can follow the evolution of the customers and study churn, new ones and behavior of my present customers . Additionally we study cross buying for several products or families.
ASSOCIATOR™ lets you know: Possible substitution between products or families. Potential penetration gains identifying cross product or families purchase. Performance of bundle promo activities.
ASSOCIATOR™ Identifies churn, adoption and volatility for an specific product ,category or section measuring impacts in Number of customers , volume and $ Sales.
We identify the evolution of your Customers, what products or families are they abandon, number of customers adding to every category. How is the balance between number of customers , volume and dollars spent? etc.
ASSOCIATOR™ can help you increase profits by defining the best combo promotional activities.
· Allows you to select more efficiently targets for segmented promo activities.
· Improve category sales by increasing volume or $ per act.
· Helps you to place closely complementary products and categories to facilitate buying.
· In e-commerce suggest products based on affinity and next product to buy.
ASSOCIATOR™ responds to these QUESTIONS (among others). 1. Are this products related? 2. Can I run a bundle promo? 3. May I profit from cross penetration? 4. Are there possible product substitution?
5. What´s the customer evolution by product, family or category? How are they impacting in Volume or Sales?
ASSOCIATOR™ is a SaaS (Software as a Service) application, so it requires no user installation, software and mathematical models management. Once information is uploaded, simulations begin and results displayed. Contact us for a free demo >