Retailers are challenged to achieve promotion effectiveness while increasing the sales volume of categories.
CAMPAIGNOR™ offer an exceptional advanced tool to manage campaigns and promotions while facilitating the means for supplier involvement in the promotion process.
Retailer Side: For Retailers, it provides all the functionalities required for efficient campaign management. Including campaign and promotions definition, consumer segments targeting, on-line promotion monitoring, pre promotion execution cost and sales estimator, and promotion results. Upon deciding to launch a campaign, it is uploaded to a calendar for campaign planning.
Supplier Side: CAMPAIGNOR™ provides suppliers with all the functionalities needed to submit promotions to retailers. To suggest promotions, suppliers use the information retailers share with them. Suppliers define the promotion, the target, etc and send online the suggested promotions, that retailers may accept or reject depending on their objectives.
Consumer Side: CAMPAIGNOR™ provides, optionally, a module for mobile, SMS, email and smartphone communication that notifies promotional activity to the consumer, much as an electronic flyer would do. Consider the potential of communicating messages and discounts in the consumer’s mobile.
CAMPAIGNOR™ responds to these QUESTIONS (among others)
1. How many promotions –per type: leaflet, header, segmented promotions, etc- have I done for a category, product, etc, in a period, and what was their impact on sales, volume, etc?
2. I’d like to suggest a promotional action: what are its sales and cost estimation?
3. What results in sales increase, volume, ROI, have I achieved for each and every promotion? (massive or segmented promotion)
CAMPAIGNOR™ is a SaaS (Software as a Service) application, so it requires no user installation, software and mathematical models management. Once information is uploaded, simulations begin and results displayed.
Contact us for a free demo >