There are many challenges facing Consumer Package Goods Companies today. This comprehensive geolocation tool has become a definitive product to help executives to make decisions based on visually relevant data.
FMCG Companies are facing many challenges in today´s tough environment.
Among others, where is their customer base located, how their distribution network is spread out on ground, where are the competitors present, what are the gaps related to coverage, how to unleash the power of the sales people, how can the distribution network be optimized for enhanced sales, where are the Customer/consumer opportunities
LOCATOR™ for FMCG Companies a comprehensive tool. Geolocation has become a definitive tool to help executives to take decisions based on visual relevant data.
LOCATOR™ powered by ANALYTIKA displays:
Volume, Distribution , Value, Customers, Price, Discounts, Marginal Contribution, Penetration etc by SKU, Distributor, Third Party, Customer etc. And hierarchy
This segmentation allows retailers to have a share of wallet estimation. Additionally, life cycle is an opportunity to how much purchase potential have their customers.
Route & Sales Force KPI’s:
Visits per day, Positive Calls, Items per visit, Calls out of program, Throughput, $ per visit, and many others.
Your Opportunity window for new consumers/customers/distributors etc
Distance Costs reduction, Traceability, etc.
Pricing & Promotion Analysis:
Allows you to know the impact of your commercial policy (Pricing) and the ROI of your promotional activity By hierarchy, Region, at all levels
LOCATOR™ A Solution for your business needs, a web based analytical tool enriched with social,
demographic and income data, consumption data, and many others Data Bases
Visualize the KPIs with relevant Socio-Demographics and Life Style public data.
Number of Immigrants in municipality.
Wealth levels of the voting district.
Healthy Life Style
50 year olds acting like 20+ year olds
Low Cost Life Style
Luxury Life Style
The value of visual discovery is based on identifying your key performance indicators with tools you know and relate to: a map
LOCATOR™ is a SaaS (Software as a Service) application, so it requires no user installation, software and mathematical models management. Once information is uploaded, simulations begin and results displayed. Contact us for a free demo >