PRICEOR™ is the variable that has the fastest and greatest effects on bottom-line results. Scientific price setting can only be done with advanced mathematical models and software technology that prices each SKU while considering the category role, the SKUs that are consumer attractors, and the competitor’s pricing. PRICEOR™ is Analytika’s pricing tool that helps you achieve your volume and profit objectives
PRICEOR™ can help you increase profits by defining the best price and expected unit volumes for a given market condition; achieve quota and profit objectives; define your best pricing strategy when competitors raise or lower prices; decide your pricing strategy per store cluster/channel/client; decide shelf and promotion prices.
Adapt your prices within your Company strategy, deciding Category Roles with price sensitivity, Identify KVI´s (Known Value Items), Manage the levers of Price perception and easily combine shelf and Promo price along PRICEOR™.
Change is pervasive. Customers, competitors, and channels are in constant evolution. PRICEOR™ is a solution who’s components: mathematical models, software application and supports services accompany your price setting challenges effortlessly. The result, optimum price setting capabilities with minimum effort.
PRICEOR™ helps you implement your pricing strategy by establishing the optimum shelf price for each individual product with advanced mathematical models and software technology.
You can define several pricing scenarios, whether you are looking for volume, margin or competitiveness. PRICEOR™ considers the price, demand, category role, and consumer attractiveness. PRICEOR™ can also simulate future scenarios by considering the competitors most likely pricing strategy and every niche in the category, so you can consider the best option for your pricing strategy.
PRICEOR™ is a SaaS (Software as a Service) application, so it requires no user installation, software and mathematical models management. Once information is uploaded, simulations begin and results displayed. Contact us for a free demo >